PROJECT
AMADEY
The client
It's a brand-new, first-class office location consisting of five buildings, each with its own distinct character and which together form a natural whole. Stylish interiors, exceptional restaurants and smart technology for increased comfort: everything about office is state of the art.
Strategy & Insights
Centuries old yet contemporary: Feng Shui offers spiritual wisdom. This Chinese philosophy was at the heart of the design and development of The Campus brand and revolves around bringing people in balance with their surroundings. Feng Shui uses the elements of water, wood, earth, metal and fire to create harmony.
Branding & Identity
Premium, modern and sustainable. Just a few of the key words that were central to the design of The AMADEY brand. The new colour palette fits in perfectly with these concepts. We embraced a neutral palette base that is easy to apply in any type of communication. The bold green colour really grabs the attention and is mainly used to emphasise and encourage recognisability.
Design language
The green line from the logo is central in the design language of The AMADEY. The line symbolises ‘time’ and ‘future perspective’ and reinforces the tagline we developed: ‘The Future is Now’. In other words, now is the time to start thinking about the future. This is the time when we can make a difference, by interacting with our environment and its elements in a sustainable and circular way.